Blogging Heroes reveals the secrets of effective blogging, delivered straight from the world's most popular bloggers! It includes background about the top blogs on the Web (as determined by Technorati and by topic) and conversational interviews with the people behind those blogs. Readers will learn why these bloggers got into blogging, how they manage their blogs, and the single most-important element of each blogger's success. Also revealed are techniques for publicizing blogs (online and off), using blogs for marketing, and getting others to participate. The bloggers share tips on selecting topics, research, writing, dealing with problems, and more.
